Profitable Google & YouTube Advertising

To cut a long story short: it’s the fastest way to get immediate results.

Known as ‘pull’ advertising, Google Ads lets you place your ads in front of people who are already searching for your product/services, which often results in some of the highest conversion rates among your marketing mix.

The Pay-Per-Click nature of Google Ads means you get bang for your buck - you’re only paying when you get a click on your ad.

In other words, you only pay for relevant and highly targeted traffic that is likely to convert to a lead or sale. An investment as clever as those Apple shares you wish you bought all those years ago.

It works really well - but only if it’s done right.

Google offers various automated campaign types and bid strategies, which is effective in most cases, and also simplifies the process for both novices and experts.

However, to really unlock the potential of Google Ads, it requires a more complex manual set up - which is where we come in!

We don’t take shortcuts when it comes to managing Google Ads campaigns. From initial market analysis, comprehensive keyword research, building the campaign structure for scale and writing killer creatives, we tailor all of these components to your website, and your marketing goals.

Google charges when searchers click on your ads - this Cost per Click (CPC) varies depending on a range of factors, including the competitiveness of the keyword, or how actively you want your ads to appear in SERPS (Search Engine Results Page). If you’re clever (and we like to think we are) there are heaps of ways to reduce your CPC cost while also maximising leads and revenue. With our expertise, we’ll work closely with you to find the optimal balance between cost and profit for your Google Ads campaign.

This all depends on what you want to achieve. We set monthly/daily budgets according to your goals.

Factors that influence the size of your budget include the keyword search volume for your products/services, locations you want to target, conversion rates, how ambitious your target is, and more.

There is no minimum spend to get started, so you can test the water with a smaller spend budget. So come along, dip your toes in - we promise it’s warm.

From awareness campaigns to immediate results, we take full advantage of the different campaign types that Google Ads provides.

Just like Goldilocks, through testing and experiments we find the bidding strategy that’s “just right” for your business. We don’t solely rely on automated bid strategies, nor do we just set and forget. Using any trends or signs that Google shows, we will aim to continuously hit your campaign goals. Why should I use an agency to manage my Google Ads?

We’ve got three words for you: convenience, simplicity, results.

DataSauce is an all-seeing, all-knowing agency: we take care of all things Google Ads. Our team of experts work around the clock to ensure every account is built to the highest standards on the latest Google best practices.

No two businesses are the same: our solutions are expertly tailored to suit the performance needs of every client. And we take care of it all: keyword research, campaign structure build, conversion tracking implementation, managing and monitoring performance, optimisation planning, regular reporting and more...

...so you can kick your feet up and enjoy a ride that is bumper-to-bumper with the good kind of traffic.