DataSauce Insights

Struggling to diversify your Meta ad audience? It’s actually all in the creative. Discover how ad and content iterations — not targeting — can naturally attract different demographics. Read to rethink your strategy.

Cyber Monday in December? One week less for gifting? Election year? Here's five reasons why BFCM 2024 is unlike any other — including how it affects you, and how brands can prepare for all its plot twists.

Whether BFCM or BAU, the eCommerce space is a constant battlefield. Make sure you're standing out from the crowd with product storytelling and these top website CRO techniques for high-converting landing pages.

It's all happening at Meta. Meaning a whole new suite of optimisation opportunities (as of August '24) that cover attribution, analytics, and value-centred targeting based on YOUR business' goals — not just generic.

Read all about the latest Meta product updates (for June-July 2024) that can help level up and streamline your advertising efforts to come... Straight from the horse's mouth (aka. the Meta HQ)

eDMs are the first step in (hopefully) a chain reaction to a purchase, and we’re all about storytelling where words work in tandem with visuals. That’s why we value time and effort put into email design, especially for brands in verticals saturated with competitors.

Gmail and Yahoo are introducing new email sender requirements that combat brand spoofing and scam emails. Here's our easy guide on what’s required, when they’re required, and how it all works. Plus a special offer where we'll fix this up for you for FREE.

As Black Friday and Cyber Monday (BFCM) approaches, brands should be extra diligent in avoiding common email marketing mistakes. We unpack some of them.

After another huge financial year, our data science team pulled together an EOFY wrap-up of our clients’ industry performance... Here's the 411.

Our data experts have done the heavy lifting, and unearthed some trends worth thinking about when you’re looking to effectively pace your investments through the month of April.

Crucial ingredients (and by this, we mean email flows!) to get you started on that ultra profitable, extra important CRM journey. It's a moneymaker – and we've got the expertise to get you there, just ask our clients!

As much of an impact good content can have on your marketing strategies, other factors play a pivotal role. Time is one of them. Read on to see which of the 24 hours each day will work to your advantage on TikTok.

Tired of seeing low CTRs on your Google Ads campaigns? Find out how to fix it with these 10 practical and actionable tips.

As Google has officially announced the sunsetting of Universal Analytics (UA) in July 2023, now is the perfect time to take a good look at its successor – Google Analytics 4 (GA4). 

Global domination on your mind? You need user-generated content to boost brand awareness and engagement today. Learn how to make it work.

TikTok is quickly proving itself the world’s fastest growing and most engaged social platform – is your business using it? Here’s why you should be.

DataSauce is listed as an International Growth Expert on Google’s Market Finder website. Learn more about the program and opportunities.

From affecting open rates to revenue attribution, understanding what Apple’s Mail Privacy Protection (MPP) is, how it works, and how to work around it is vital to achieving a successful email marketing strategy. 

We're stoked to have achieved Google Partner Premier status for 2022, awarded to the top 3 per cent performing agencies in each participating country.

2022 is rife with potential. We’ve spent a while looking at the forecast, so here’s our market-eology breakdown on what’s to be expected for the coming year. 

We’ve seen a lot of mistakes businesses make when they implement their digital marketing strategy. Take some free advice (no strings attached) and avoid these all-too common mistakes that can cost a bomb. 

Even 6,080km couldn’t derail a DataSauce internship. Meg-Mel runs us through her intern experience at DataSauce (from Singapore no less!)

Nearly 1,000 Australians gave us a look into their online spending routine, preferences and more - and the results, as they say, may surprise you.

Find out how Apple's new operating software, iOS 14, is changing the digital marketing game.

The King of Google, Kento Nishimatsu, has officially joined the DataSauce family.

This year iOS 14.5 changed the Facebook ads game - and in the spirit of sharing, we decided to give you our Top 10 secret sauce tips (as advised by Meta!) in getting the most out of your ad campaigns.

It’s almost Black Friday - which means digital marketing is as essential as toilet paper and picnics in lockdown.