Finally, a digital marketing agency that smashes it all.
Paid Ads, CRM, Content Creation, Data Science, CRO, Design, Influencer Marketing & UGC all under one roof, with a dash of secret sauce.
PUSHING BOUNDARIES, TOGETHER
PUSHING BOUNDARIES, TOGETHER
PUSHING BOUNDARIES, TOGETHER
PUSHING BOUNDARIES, TOGETHER
PUSHING BOUNDARIES, TOGETHER
PUSHING BOUNDARIES, TOGETHER
PUSHING BOUNDARIES, TOGETHER
PUSHING BOUNDARIES, TOGETHER
PUSHING BOUNDARIES, TOGETHER
PUSHING BOUNDARIES, TOGETHER
Trusted by trusted brands in every niche.
Our intentionally diverse client base spans all corners of the digital world. From eCommerce giants to charities and events, we don't just adapt to different industries — we thrive in them all.
Find Out More
Real brands, real results. See what we've done.
Our (not-so) secret sauce is your recipe for success.
Full service, all in-house.
Specialists have specialties for a reason. They're elite at what they do. But there's something to be said about having a full-service digital marketing agency that knows your brand inside out. So, we bring you the best of both. Experts in one team managing all your paid media channels, designing ads, sending your emails, et cetera... It's just seamless strategy from here.
Experimental, always. Like our values!
Our values spell SAUCE and the "E" = Experimental. But what that really means is championing first-in-market ideas, constant A/B testing, identifying, iterating and scaling what works. From pushing the limits of paid Facebook ads to PPC with Google, you'll always stay one step ahead. Maybe even ten.
Scaling brands across every niche.
Fashion, festivals, FMCG, finance — you name it, we've scaled it. Even ones that don't start with the letter F. All jokes aside, our client mix is as diverse as our skill set, so if you want an advertising agency that's been there AND done that, we're a solid bet. Watch your clicks turn into conversions, browsers into buyers, and data into dollars.
A power duo for 2-in-1 agency intel.
If content is the new targeting (and it is), brands need a go-to for all things influencer marketing, UGC, and content creation. Lucky for us, our sister-agency Sticki comes in hot, adding oomph to campaigns with piping hot UGC, collabs with top influencers, and events too — all from our one HQ.
Agency partners with the very best.
We've got strong connections, and we aren't shy about hyping them up — like Meta, Google, Klaviyo, and all major players shaping digital marketing. Beyond partner logos, these are decade-long relationships we've built to give our clients an inside edge. You'll get VIP access to platform updates and priority support, keeping you ahead where it matters most.
Bespoke ideas, not one-size-fits-all.
We’re intentionally boutique yet mighty — big enough to scale, selective enough to care. There are plenty of digital marketing agencies in Melbourne, but we never do cookie-cutter work. An extension of your team, our campaigns are custom-built, with every move tailored to your KPIs... Well, our KPIs now.
Chat With Our Team
Ready to make some moves?
All good partnerships have to start somewhere. And for us, that somewhere is usually a call. Drop your details via the button below and leave the rest to us.
Enough of tooting our own horn.
Get In Touch
"Our account managers, Aaron & Mika, are the best! We've learnt so much through our partnership so far. We have such a deeper understanding of Google and have full confidence in what we're doing, and also the advice they provide. The proactiveness from them both is what we love and their 'anything is possible' attitude. BIG love here!"
"Having worked with many agencies over the years, DataSauce is the clear stand-out. They've helped grow our online revenue an incredible 28 times with solid ROI, and have consistently been a key part of our business success. We're always impressed with the calibre of people. They’re always flexible and act as true business partners, putting our long-term success ahead of any short-term gains."
"Over the last 4 years, our partnership with DataSauce has gone from strength to strength. The team has successfully evolved their offering to include top-notch CRM marketing services with advanced Klaviyo capabilities like A/B testing, RFM analysis, and segmentation strategies. We’re thrilled to see the impact of their work."
"Over the last three years, the DataSauce team have been incredible partners for our brand at 2XU, running our paid activity in multiple overseas markets and here in Australia too. They are very professional and always provide the support we need. We are so happy that we have them as our agency, nothing is too much trouble and their results have been incredible too!"
"Month in and month out, the passionate DataSauce team never ceases to amaze me. They have helped develop our online brand and strive for results that continue to look more and more promising as every week ticks over. Our paid and CRM strategies are entirely down to their hard work and the team complements the brand perfectly."
"The DataSauce team is composed of talented individuals who are very easy to work with and never hesitate to go the extra mile to maximise the value of our investments. A company we can trust and rely on even when things are not going as initially planned."
"We've had an incredible experience working with DataSauce while they assisted and nurtured our CRM and Social Media efforts. We love working with the team, they are real experts, super friendly, and consistently put forward great ideas. They have become key partners to AMF Magnetics. We highly recommend working with DataSauce!"
"Legends! Since partnering with DataSauce, we've seen significant online growth. The team has successfully built and optimised our digital performance strategy to give us clear and transparent results. Like an extension to our team, DataSauce is always flexible and provide insights beyond just the numbers, helping us create meaningful content that engages our audience, whilst maintaining the delicate balance of preserving our brand DNA whilst steering strategic growth."
"As a new business, our success over the last 12 months has been significant. Our brand awareness is building, we have a growing return customer rate, and new market opportunities are presenting. We are incredibly excited for the next chapter as we continue to grow and expand into new markets. DataSauce has been integral to our growth story."
"With DataSauce, we doubled our eCom sales. They have been a great support for a growing brand in a time where growth has been hard to navigate."
"DataSauce has been an integral part of Hairhouse’s digital marketing strategy. Their expertise in paid social performance marketing has been nothing but exceptional. I could not recommend an agency more highly, not only because of skill, but how they treat your organisation like their own."
"It was so good to cut through the noise. Having been burned by so many other agencies, DataSauce was a refreshing change. Trustworthy, result focused, and ultimately they always deliver."
"DataSauce was instrumental in the development of our online marketing capabilities. Their ability to identify the right mix of channels across email, search and device considerations shifting toward a focus on mobile all drove our bottom line hard."
Don't let those burning questions catch fire.
How long has DataSauce been in digital marketing?
Short answer: DataSauce went from a concept to a full-fledged agency in May 2018. We've been in the space for seven years now — which is pretty much 49 dog years, and about 100 years in the world of digital marketing agencies.
So, you could say we've been around the block a few times.
But breaking this down even further, the wealth of experience within our team adds up to plenty more. Our Head of Search, Kento started specialising in Google in 2005. And Lauren, our Creative Lead? She's done professional content, photography, design (all the works) for 10+ years now.
We were front and centre when Facebook rebranded into Meta, watched the inception of TikTok and GA4, we dealt with iOS 14.5 and the death of third-party tracking, saw AI rise in marketing, and became active participants in the Influencer & UGC phenomenon with our sister-agency, Sticki.
Every year came with added knowledge, understanding, and appreciation of our ever-evolving industry. And we're anticipating so much more... Hopefully in partnership with you?
What exactly does a digital marketing agency do?
Great question, because (let's be honest) not all digital marketing agencies are built the same. Some just run ads. Others focus only on SEO or content. But at DataSauce, we take a full-funnel, performance-driven approach that actually moves the needle.
For one, we don't just drive traffic.
We care about the end result, and whatever success looks like for you (e.g. sales, conversions, leads, community, ongoing buzz, etc.)
- Paid Ads: Across Meta, Google, TikTok, Pinterest, we manage your account's strategy and structure. But going way beyond campaign and ad builds, we focus on targeting strategies, creative ideas and iterations, A/B testing, keyword research, competitor and market research... List goes WAY on.
- Creative & Content: Throwing money into ads still wouldn't convert if your creative is, respectfully, s**t. Via analysing what truly performs through revolutionary tech, we then create more of it — with our own design, photography, copywriting crew AND influencer partnerships team (at Sticki).
- CRM: A whole beast in itself, this pillar involves lifecycle flows and automations, segmentation and database health, plus a constant cadence of campaigns in line with key content pilars and calendar dates. All of which we do after mapping our your full customer journey, to help nurture long-lasting customer relationships.
- Data Science: We get high praise for our reports. Maybe because of data scientists that specialise in comprehensive performance insights, with actionable solutions and no vanity metrics. Our knowledge of attribution means we know what truly drives revenue, and how to get you more of it.
- CRO: Maximise every website visitor's potential, whether via bespoke landing pages, enhanced checkout experience, or (in an ideal world) a fully optimised website. But even then, we don't stop the audits and multivariate testing that keeps us levelling up all things UX / UI and page speeds too.
How do you measure return on investment?
We first sit down together (with you, of course) to understand what success ultimately looks like for your business.
No two brands are alike when it comes to goals, KPIs, PnLs and investment expectations, so we take the time to learn exactly who you are and where you want to go.
From there, ROI is measured in line with metrics you care about.
Data is extracted from ad platforms (e.g. Meta Ads Manager, Google Ads), eCommerce platforms (e.g. Shopify, WooCommerce), GA4, CRM tools (e.g. Klaviyo, Salesforce, etc.) and more, tied together with a few other handy integration tools.
We've got a dedicated Data Science team whose bread and butter = Tracking, Analytics & Cross-Channel Attribution, and we're even able to track in-store activity if you're in brick and mortar.
The best part? You have access to these insights 24/7.
Yep, we build your brand its very own Live Dashboard, incorporating all those data points above into one source of truth. No more switching tabs, manually toggling date ranges, or exporting .csv files — within Month 1, bespoke reporting for all parts of your business will be ready for your persual, spanning all paid channels with granular campaign breakdowns.
Including on-channel ROAS, MER calculations, CAC, LTV, CTRs, CPCs, AOV, revenue, plus traffic data as well, it's all your favourite marketing acronyms in one place. And updated in real-time.
How much would it cost to work with DataSauce?
No two clients are alike, and we aren't a one-size-fits-all agency. Meaning this depends.
When we enter a partnership, DataSauce becomes an extension of your marketing team — not your throwaway digital marketing agency. So, we build bespoke pricing based on your goals, your growth stage, and the level of support you actually need. You can pick and choose from our à la carte service menu, and we’ll craft a strategy (and price) that fits.
You can also find out if we're a good fit here.
DataSauce leans on value-based pricing instead of costing out by time and material.
You're not just buying hours, you’re investing in outcomes. And we price accordingly. But one thing remains for certain: We'll always get your sign-off before charging out any extra costs.
Transparency and alignment are non-negotiables.
Is it worth it to hire a digital marketing agency?
You might be surprised to hear this, but it does depend.
Except for the most part, YES.
Anyone can boost ads or post content, but getting real, measurable growth takes strategy, testing, and expertise. A good digital marketing agency (like ourselves!) wouldn't just be executing tasks. Our day-to-day involves building a holistic, data-driven strategy that connects paid ads, CRM, creative, CRO, and data science to maximise your ROI.
You'll get a full team of experts without needing to hire or manage multiple specialists in-house. You get access to cutting-edge tools and insider knowledge. You save time and resources, while still scaling smarter and faster. TL;DR — It's efficient AND effective.
Everything we do is also tested, optimised and backed by performance data, so your brand will never be shooting shots in the dark. Also, how good is it to have a team of professionals on speed dial if you ever get stumped on the tools or the ideas?
If you're still curious about the instances where hiring a digital marketing agency isn't the right move, we cover five situations where working with DataSauce truly may not be the best fit here.
Can you produce my creative as well?
Absolutely, and we actually wouldn't have it any other way.
Full-service means full-service, so we've got an entire in-house design team, photography team, and videography crew ready to bring your brand to life.
Need ad-ready designs in all specs and formats? Done. Need a shoot? We’ll be there — whether "there" means in our in-house studio (literally 30 steps from our desks) or on-location.
Our definition of creative also goes way beyond ads.
Website assets, brand collateral, email designs, banners... Anything you need, we've got it covered.
And because good creative is powered by data, we've invested in leading tech to analyse what works and what doesn't, so you can trust that our every asset isn't just beautiful, it's built to convert. Sticki, our sister-agency, also comes in if you're in the market for all things creator-led, meaning: UGC, influencer marketing, events and activations, or content production at scale.
So yes, we can produce your creative. And we do it damn well.
How do I get started with DataSauce?
If you're already reading this, we won't hold you up any longer. We're excited too. Reach out to us via the following options:
- Head to our contact form here.
- Email us at hello@datasauce.com
- Call us +61 39 964 0969
And expect to tell us a little about your brand, your goals, your budget, anything in particular you'd like our support with.
What industries does DataSauce work with?
Wherever your company's at (from start-ups to established household names, local to global), we’ve got the tools to help you get anywhere... If you’ve got a vision you’re ready to invest in.
Our specialities? Vast. Including, but not limited to:
- eCommerce
- B2B (That's Business-to-Business, not the Charli xcx version)
- Events
- Not-for-Profit Organisations
- Property
- SaaS
We break these down even further (by specific industries) here.
That being said, our ethos is all about pushing boundaries, together. We’re certainly not limited to these six, and implore you to challenge us even further.
How long has DataSauce been in digital marketing?
Short answer: DataSauce went from a concept to a full-fledged agency in May 2018. We've been in the space for seven years now — which is pretty much 49 dog years, and about 100 years in the world of digital marketing agencies.
So, you could say we've been around the block a few times.
But breaking this down even further, the wealth of experience within our team adds up to plenty more. Our Head of Search, Kento started specialising in Google in 2005. And Lauren, our Creative Lead? She's done professional content, photography, design (all the works) for 10+ years now.
We were front and centre when Facebook rebranded into Meta, watched the inception of TikTok and GA4, we dealt with iOS 14.5 and the death of third-party tracking, saw AI rise in marketing, and became active participants in the Influencer & UGC phenomenon with our sister-agency, Sticki.
Every year came with added knowledge, understanding, and appreciation of our ever-evolving industry. And we're anticipating so much more... Hopefully in partnership with you?
What exactly does a digital marketing agency do?
Great question, because (let's be honest) not all digital marketing agencies are built the same. Some just run ads. Others focus only on SEO or content. But at DataSauce, we take a full-funnel, performance-driven approach that actually moves the needle.
For one, we don't just drive traffic.
We care about the end result, and whatever success looks like for you (e.g. sales, conversions, leads, community, ongoing buzz, etc.)
- Paid Ads: Across Meta, Google, TikTok, Pinterest, we manage your account's strategy and structure. But going way beyond campaign and ad builds, we focus on targeting strategies, creative ideas and iterations, A/B testing, keyword research, competitor and market research... List goes WAY on.
- Creative & Content: Throwing money into ads still wouldn't convert if your creative is, respectfully, s**t. Via analysing what truly performs through revolutionary tech, we then create more of it — with our own design, photography, copywriting crew AND influencer partnerships team (at Sticki).
- CRM: A whole beast in itself, this pillar involves lifecycle flows and automations, segmentation and database health, plus a constant cadence of campaigns in line with key content pilars and calendar dates. All of which we do after mapping our your full customer journey, to help nurture long-lasting customer relationships.
- Data Science: We get high praise for our reports. Maybe because of data scientists that specialise in comprehensive performance insights, with actionable solutions and no vanity metrics. Our knowledge of attribution means we know what truly drives revenue, and how to get you more of it.
- CRO: Maximise every website visitor's potential, whether via bespoke landing pages, enhanced checkout experience, or (in an ideal world) a fully optimised website. But even then, we don't stop the audits and multivariate testing that keeps us levelling up all things UX / UI and page speeds too.
How do you measure return on investment?
We first sit down together (with you, of course) to understand what success ultimately looks like for your business.
No two brands are alike when it comes to goals, KPIs, PnLs and investment expectations, so we take the time to learn exactly who you are and where you want to go.
From there, ROI is measured in line with metrics you care about.
Data is extracted from ad platforms (e.g. Meta Ads Manager, Google Ads), eCommerce platforms (e.g. Shopify, WooCommerce), GA4, CRM tools (e.g. Klaviyo, Salesforce, etc.) and more, tied together with a few other handy integration tools.
We've got a dedicated Data Science team whose bread and butter = Tracking, Analytics & Cross-Channel Attribution, and we're even able to track in-store activity if you're in brick and mortar.
The best part? You have access to these insights 24/7.
Yep, we build your brand its very own Live Dashboard, incorporating all those data points above into one source of truth. No more switching tabs, manually toggling date ranges, or exporting .csv files — within Month 1, bespoke reporting for all parts of your business will be ready for your persual, spanning all paid channels with granular campaign breakdowns.
Including on-channel ROAS, MER calculations, CAC, LTV, CTRs, CPCs, AOV, revenue, plus traffic data as well, it's all your favourite marketing acronyms in one place. And updated in real-time.
How much would it cost to work with DataSauce?
No two clients are alike, and we aren't a one-size-fits-all agency. Meaning this depends.
When we enter a partnership, DataSauce becomes an extension of your marketing team — not your throwaway digital marketing agency. So, we build bespoke pricing based on your goals, your growth stage, and the level of support you actually need. You can pick and choose from our à la carte service menu, and we’ll craft a strategy (and price) that fits.
You can also find out if we're a good fit here.
DataSauce leans on value-based pricing instead of costing out by time and material.
You're not just buying hours, you’re investing in outcomes. And we price accordingly. But one thing remains for certain: We'll always get your sign-off before charging out any extra costs.
Transparency and alignment are non-negotiables.
Is it worth it to hire a digital marketing agency?
You might be surprised to hear this, but it does depend.
Except for the most part, YES.
Anyone can boost ads or post content, but getting real, measurable growth takes strategy, testing, and expertise. A good digital marketing agency (like ourselves!) wouldn't just be executing tasks. Our day-to-day involves building a holistic, data-driven strategy that connects paid ads, CRM, creative, CRO, and data science to maximise your ROI.
You'll get a full team of experts without needing to hire or manage multiple specialists in-house. You get access to cutting-edge tools and insider knowledge. You save time and resources, while still scaling smarter and faster. TL;DR — It's efficient AND effective.
Everything we do is also tested, optimised and backed by performance data, so your brand will never be shooting shots in the dark. Also, how good is it to have a team of professionals on speed dial if you ever get stumped on the tools or the ideas?
If you're still curious about the instances where hiring a digital marketing agency isn't the right move, we cover five situations where working with DataSauce truly may not be the best fit here.
Can you produce my creative as well?
Absolutely, and we actually wouldn't have it any other way.
Full-service means full-service, so we've got an entire in-house design team, photography team, and videography crew ready to bring your brand to life.
Need ad-ready designs in all specs and formats? Done. Need a shoot? We’ll be there — whether "there" means in our in-house studio (literally 30 steps from our desks) or on-location.
Our definition of creative also goes way beyond ads.
Website assets, brand collateral, email designs, banners... Anything you need, we've got it covered.
And because good creative is powered by data, we've invested in leading tech to analyse what works and what doesn't, so you can trust that our every asset isn't just beautiful, it's built to convert. Sticki, our sister-agency, also comes in if you're in the market for all things creator-led, meaning: UGC, influencer marketing, events and activations, or content production at scale.
So yes, we can produce your creative. And we do it damn well.
How do I get started with DataSauce?
If you're already reading this, we won't hold you up any longer. We're excited too. Reach out to us via the following options:
- Head to our contact form here.
- Email us at hello@datasauce.com
- Call us +61 39 964 0969
And expect to tell us a little about your brand, your goals, your budget, anything in particular you'd like our support with.
What industries does DataSauce work with?
Wherever your company's at (from start-ups to established household names, local to global), we’ve got the tools to help you get anywhere... If you’ve got a vision you’re ready to invest in.
Our specialities? Vast. Including, but not limited to:
- eCommerce
- B2B (That's Business-to-Business, not the Charli xcx version)
- Events
- Not-for-Profit Organisations
- Property
- SaaS
We break these down even further (by specific industries) here.
That being said, our ethos is all about pushing boundaries, together. We’re certainly not limited to these six, and implore you to challenge us even further.
Browse our services (aka. our sauces, if you will)
Ready to make those big goals a reality?
Chat With Our Team
PUSHING BOUNDARIES, TOGETHER
PUSHING BOUNDARIES, TOGETHER
PUSHING BOUNDARIES, TOGETHER
PUSHING BOUNDARIES, TOGETHER
PUSHING BOUNDARIES, TOGETHER
PUSHING BOUNDARIES, TOGETHER
PUSHING BOUNDARIES, TOGETHER
PUSHING BOUNDARIES, TOGETHER
PUSHING BOUNDARIES, TOGETHER
PUSHING BOUNDARIES, TOGETHER
DataSauce is a full service digital marketing agency based in Melbourne, Australia. Via digital and paid channels, we help established brands scale their revenue and online presence.
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